Your Company Is Already an Intelligence. It Just Doesn't Know It Yet.

Jack Dorsey cut 40% of Block in three weeks. Not costs. Structure.

The question he asked his team after the holidays was simple and devastating: if you were building this company today, with these tools, would it look like this?

Unanimous answer: no. Not the size, not the layers, not the structure. None of it.

So they didn't pretend otherwise. Conception to execution: three weeks.

The Wrong Frame

Most companies are treating AI as a co-pilot. Something bolted onto existing processes to make individuals faster. Better slides, quicker emails, faster code.

Dorsey's argument is that this is a productivity frame applied to what is actually a structural problem. The hierarchy exists because humans were the only way to move information across an organization at scale. Every Slack message, email, pull request, recorded meeting is already an artifact. Put intelligence on top of it and let anyone in the org query it — or keep routing everything through management chains the way organizations have done for 2,000 years.

One preserves the old structure with better tools. The other builds something genuinely new.

What Doesn't Change

The tools handle 80%. Your judgment handles the rest.

Taste. Point of view. An opinionated drive toward something that didn't exist before. That's still the human's job — and it's the only job that can't be automated, because it requires actually having something to say.

Dorsey spent three hours every morning for a year pushing the tools to do things he didn't think they were capable of. Not to produce output faster. To expand what he could even consider. Better input. Then his judgment on what to do with it.

Most companies don't have a clear enough point of view to know what to ask the tools to build. That's the real problem. Not the tools. The absence of taste.